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Social media is an essential part of a boarding school's marketing strategy
Parents considering schools should read New York Times columnist Frank Bruni's book about college admissions entitled Where You Go Is Not Who You Will Be: An Antidote to the College Admissions Mania. Much of what he says applies in the private K-12 world.
Readers send dozens of questions via Facebook, Twitter and email. What do they ask? Readers want to know which is the best school in a particular country or region. A close second is figuring out how to pay for a private school education. Here are some readers' questions with my answers.
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