When searching on Google, how often do you venture beyond the first page of results? Do you click on the top-ranking website? Statistics show that 27.6% of people click on the first result they see on Google. So, the burning question is: How can you position your school in that coveted #1 spot?
The answer lies in implementing effective search engine optimization (SEO) techniques for your school to rank highly on specific keywords. SEO involves tailoring your website to meet the criteria that Google considers when ranking websites. SEO is one of the most powerful tools for boosting your school’s enrollment marketing strategy.
First, what is a keyword? A keyword is anything a user searches on Google. When parents search “private school in Los Angeles,” you want to ensure you rank well on that keyword.
You might wonder if you need to be an SEO expert to improve your website's visibility and increase your keyword ranking. Fortunately, the answer is no! A significant portion of SEO can be accomplished organically by having a well-designed website and understanding the basics of what to do and what not to do.
Here are some top SEO to-dos and not to-dos to help reach that coveted #1 spot for school marketers.
Content Is SO Important
This cannot be understated. If your site hasn't been updated recently and lacks substantial written content, your first step is to (re) write fresh and engaging content. Google