School Marketing SEO: To Do and What Not to Do

Handling a crisis at a boarding school requires effective communication and strategic public relations to safeguard the institution's reputation and maintain trust within the community. This article will explore best practices for engaging with the community, parents, and the media during a crisis. Additionally, we will examine examples of successful and unsatisfactory crisis responses and emphasize the perils of stonewalling.

Engaging with the Community

During a crisis, it is crucial to establish open and transparent lines of communication with the community. You can achieve this through proactive measures such as holding town hall meetings, organizing information sessions, and leveraging digital platforms. These efforts demonstrate the school's commitment to addressing concerns and ensuring the well-being of students. In addition, timely updates, clear information, and empathetic messaging are essential to foster trust and maintain a positive image.

Example of a Positive Response

Consider the example of a boarding school that faced allegations of bullying within its student body. The school immediately initiated a comprehensive anti-bullying campaign involving the students, faculty, and parents. They organized awareness programs and workshops and implemented a reporting system to address concerns promptly. By openly acknowledging the issue and taking swift action, the school demonstrated its commitment to student welfare and rebuilt community trust.

This video explains crisis management.

Interacting with Parents

Parents play a vital role in a boarding school community, and effective communication during a crisis is crucial. Inform parents promptly

For dance students with dreams of pursuing their art form professionally, the high school years are a crucial time of preparation. Whether they go to dance camps over the summer or attend competitive dance high schools, many students use this time to take important steps to prepare for higher levels of dance. You may be wondering if you’ve outgrown your local dance studio, or whether you want to continue juggling a hectic schedule that requires you to commute back and forth between your school and your studio. If you’re looking for other options, here are five reasons why you should consider attending a boarding school for dance.

Professional training

The top reason to join a dance boarding high school is the rigor of training you’ll receive. The best dance boarding schools have programs specially designed for students who are interested in dancing in college and/or professionally. The boarding school difference is evident in the caliber of the material you learn, the faculty who work with you, and the fellow students who become your peers.

“My local company was somewhat intense, but I definitely felt that I could be pushed more and I could be challenged more,” says Maxwell Pfluger, a junior at Interlochen Arts Academy majoring in Dance. “I wanted to go to a place that could meet my needs.”

Lindy Sloan, a freshman studying dance at Interlochen, explains another major difference: the opportunity to work

There's more to being a business manager than paying bills and preparing payroll. A business manager is an essential staff member for the following reasons. According to ChatGPT, business managers are typically in charge of the day-to-day operations of the school, including managing employees, overseeing finances, making strategic decisions, and ensuring that the school is running efficiently and effectively. A business manager is a professional who focuses on the many responsibilities and duties that come with her job. Now, I can already hear some of you owners or heads of small schools thinking that all you need is a part-time bookkeeper. You hired credentialed, experienced teachers, to teach in your school, right? It would help if you did the same thing for the business side of your operation.

I asked ChatGPT why a small private school needed a business manager. Here's what ChatGPT said:

Financial Management: A business manager can help a small private school to manage their finances more efficiently. They can help to create and manage budgets, track expenses, and ensure that the school is using its resources in the most effective way possible.

Strategic Planning: A business manager can also help a small private school to develop a long-term strategic plan. This can include identifying new revenue streams, developing marketing strategies to attract new students, and finding ways to improve the school's overall financial performance.

Administrative Support: A business manager can provide administrative support to the school's leadership team, allowing them to focus on their

There are only a handful of free boarding schools in the United States. Most were founded many years ago by visionary, community-minded individuals who believed that children from the working class and poor families should have the same educational advantages as children from families with money. The impact these schools have had on society is enormous. The benefits to thousands of students and their families are priceless.

As you read about these schools and watch the videos, remember that all these schools believe emphatically that an education does not consist solely of academics. Each school understands that a child needs nurturing and counseling to make the most of the opportunities before him. In addition, these schools expect the child's family to be involved. His education is a partnership of three: home, school, and student. That's what it takes to provide the solid foundation a child needs to succeed in his adult life.

Girard College, Philadelphia, Pennsylvania

Stephen Girard was one of the richest men in America when he founded Girard College in Philadelphia. The school is unique in that all students board at the school from 1st grade through 12th. For free. The school serves approximately 580 students in Grades 1-12. Almost 100% of its graduates matriculate to college.

'The school's benefactor, Stephen Girard (1750-1831), left his generous estate to educate and care for needy children. As long as Girard College has existed, all its students have received full scholarships, benefited from strong academic and