Why is social media a critical part of any boarding school's marketing program? The simple answer is that you need to expose your fine school to as many potential new clients as you possibly can. You know what your school offers and you are very proud of it. Unfortunately, families with boarding school-age children living a few hours away downstate or in another part of the country will never even hear about your school unless you make sure it is very visible. Not just visible. Very visible. While the following video is entitled 13 Proven Social Media Marketing Tips for Small Businesses & Entrepreneurs, Brian's information is relevant to administrators of boarding schools. After all, your boarding school is a business. Even if you have non-profit status, your school is still a business.
Thirty or forty years ago all a boarding school had to do to get the word out about its programs and desirability was to procure a listing in a boarding school directory and correspond with a group of educational consultants you knew could send potential clients your way. The boarding school directories are now all online. This site is a good example of the sort of online resources which 21st-century parents have. And those educational consultants? Well, bless them. They operate at warp speed with text and Skype communications.
So, what more does a boarding school possibly need to get the word out? Social media. Well-organized and beautifully executed social media! Why?
A day school is not an easy enterprise to run because, for one thing, it is dependent on the local economy and demographics. The closing of a major employer or the departure of young families from the area can challenge the existence of even the best-run private day school. In addition to those local conditions a boarding or residential school is also subject to national and global economic trends. Many American boarding schools have 10-20% of their students drawn from outside the United States. An economic downturn or civil strife can choke off the number of applicants coming from abroad. A weak national economy here at home can make it more difficult for parents to afford a boarding school education for their children. With these considerations in mind let's look at five challenges facing American boarding schools and some common sense solutions to those challenges.
1. The natural resistance to sending children to a residential school.
It is hard enough for most American parents to send their children away to college, much less boarding school. The idea of sending a fifteen-year old away to a residential high school meets with serious resistance from most parents. There are many reasons for this reluctance, but the primary ones are the high cost of boarding school and the feeling that the local public high school or private schools can do just as good a job of preparing their children for college. There's also a nagging concern that perhaps their son or daughter is not
Editor's note: In 1957-58 my cousin Peter Denis attended a boarding school in Switzerland. I posed a series of questions when I asked him to recount his experiences for us. ~Rob
What prompted your parents to send you to boarding school overseas? Which school did they send you to? How did you get there?
My parents wanted me to improve my French. So they sent me for one year after high school and before university to Ecole Nouvelle de la Suisse Romande, Chailly sur Lausanne, Switzerland. I was the third in a series of five people who had followed such a plan. The idea was to live in the boarding school together with the students doing regular studies. I was enrolled to learn French which I had already been exposed to over eight years growing up in my hometown of Montreal, Quebec. This Swiss school had a French second language program with dedicated teachers to accommodate students from around the world. The 18 students in my class came from the US, Norway, Sweden, Iran, Germany, to name just a couple of the countries.
There was no penalty for speaking English, but if you were going to survive, you had to learn French. Once your French was at an acceptable level, you were placed in the regular classes.
I traveled to Le Havre, France via a Cunard steamship from Montreal. Then I spent five days in Paris with cousins. This was before travel by jet.
Which grades did
The New England Preparatory School Athletic Council was founded in 1942 as an informal association of prep school athletic directors in New England. What is very gratifying to see after over 70 years is the growth of the organization from the original eleven schools to a membership currently in the 160 range. That growth is proof of the importance which private schools attach to their athletic programs.
As I have stated many times, sports programs are not an optional extra in private schools. Sports programs are integrated fully into the education of young people in private schools which take the saying of the first century Roman poet Juvenal seriously. "Mens sana in corpore sano" which means a healthy mind in a healthy body. Private schools adopted this approach from the beginning. As a result, you won't find many private schools where sports are not compulsory. Sports are an integral component of most private school programs. Most schools set aside a weekday afternoon when the entire school engages in a variety of athletic activities. As you scan private school websites, explore the athletic offerings. One of them is sure to appeal to your youngster. Moreover, as she settles into her new school, you will soon discover that she is trying out several different sports, including some which you never thought she would try. The final point which I must make about private school sports is that they teach young people to integrate exercise into their daily lives. And that is a
I have assembled this spotlight on sports in boarding schools so that parents and prospective students can explore the incredible variety of athletics which schools offer. As I have pointed out many times, athletics are not optional in boarding school. Athletics are one part of a comprehensive program most schools adopt to educate the whole child in mind, body and spirit. What do you do if your child is not athletically inclined? Don't worry. Schools are accustomed to students with just about every background you can think of. Your child will surprise you after a few weeks at school by exclaiming "Mommy! I love sprinting!" If you live within driving distance of her school, even better. You can attend games. We used to enjoy driving up to the old girls' campus of Kent School on Skiff Mountain to watch our daughter play field hockey. The toughest issue with boarding school athletics which she will encounter is which ones to select.
69 schools offer crew. Most schools assume that their students have never rowed before. As a result, they offer a solid grounding in the sport combined with all the ergnometrics required.
Groton School, Groton, MA
"Since Groton’s founding in 1884, rowing has been a prominent sport. Girls began to row as soon as the school became coed in 1976. Groton rows in 4 person shells with a coxswain to steer the boat and give commands. We generally have eight boats of girls for a team