Why is social media a critical part of any boarding school's marketing program? The simple answer is that you need to expose your fine school to as many potential new clients as you possibly can. You know what your school offers and you are very proud of it. Unfortunately, families with boarding school-age children living a few hours away downstate or in another part of the country will never even hear about your school unless you make sure it is very visible. Not just visible. Very visible. While the following video is entitled 13 Proven Social Media Marketing Tips for Small Businesses & Entrepreneurs, Brian's information is relevant to administrators of boarding schools. After all, your boarding school is a business. Even if you have non-profit status, your school is still a business.
Thirty or forty years ago all a boarding school had to do to get the word out about its programs and desirability was to procure a listing in a boarding school directory and correspond with a group of educational consultants you knew could send potential clients your way. The boarding school directories are now all online. This site is a good example of the sort of online resources which 21st-century parents have. And those educational consultants? Well, bless them. They operate at warp speed with text and Skype communications.
So, what more does a boarding school possibly need to get the word out? Social media. Well-organized and beautifully executed social media! Why?
If you have begun to think about sending your son or daughter to boarding school, I offer the following suggestions and guidance from one parent to another. Transferring from a public high school to a boarding school is a big deal for us grownups. But it is an even bigger deal for your child. Why? Because you literally are uprooting her from those familiar surroundings and routines, she has known ever since birth. While I understand that every young person views change differently, the reality is that going off to boarding school is a very big change. With that in mind, let's you and I look at some of the things we can do to facilitate this change.
Familiarize your child with what's involved.
You can familiarize your child with boarding school by involving her in the process from the beginning. In other words, don't present the idea as though the deal is done. If your child thinks that going off to boarding school is her idea, then you are off to a great start. The important thing to understand is that your child's viewpoint will be different from yours. She will focus on the immediate change to her familiar routine. She will have strong feelings about leaving home and her family and friends. She won't be thinking long-term or about the benefits which a boarding school education can provide her.
I advise that you engage an experienced educational consultant right from the beginning of your boarding school search process. The consultant's
A day school is not an easy enterprise to run because, for one thing, it is dependent on the local economy and demographics. The closing of a major employer or the departure of young families from the area can challenge the existence of even the best-run private day school. In addition to those local conditions a boarding or residential school is also subject to national and global economic trends. Many American boarding schools have 10-20% of their students drawn from outside the United States. An economic downturn or civil strife can choke off the number of applicants coming from abroad. A weak national economy here at home can make it more difficult for parents to afford a boarding school education for their children. With these considerations in mind let's look at five challenges facing American boarding schools and some common sense solutions to those challenges.
1. The natural resistance to sending children to a residential school.
It is hard enough for most American parents to send their children away to college, much less boarding school. The idea of sending a fifteen-year old away to a residential high school meets with serious resistance from most parents. There are many reasons for this reluctance, but the primary ones are the high cost of boarding school and the feeling that the local public high school or private schools can do just as good a job of preparing their children for college. There's also a nagging concern that perhaps their son or daughter is not
Editor's note: In 1957-58 my cousin Peter Denis attended a boarding school in Switzerland. I posed a series of questions when I asked him to recount his experiences for us. ~Rob
What prompted your parents to send you to boarding school overseas? Which school did they send you to? How did you get there?
My parents wanted me to improve my French. So they sent me for one year after high school and before university to Ecole Nouvelle de la Suisse Romande, Chailly sur Lausanne, Switzerland. I was the third in a series of five people who had followed such a plan. The idea was to live in the boarding school together with the students doing regular studies. I was enrolled to learn French which I had already been exposed to over eight years growing up in my hometown of Montreal, Quebec. This Swiss school had a French second language program with dedicated teachers to accommodate students from around the world. The 18 students in my class came from the US, Norway, Sweden, Iran, Germany, to name just a couple of the countries.
There was no penalty for speaking English, but if you were going to survive, you had to learn French. Once your French was at an acceptable level, you were placed in the regular classes.
I traveled to Le Havre, France via a Cunard steamship from Montreal. Then I spent five days in Paris with cousins. This was before travel by jet.
Which grades did
Over the years I have been asked hundreds of questions about boarding schools. What I find fascinating is that most of the questions are variations on the same question, namely, "Which is the best school in...?" Readers understandably want to know which is the best school for their child. As they soon realize, there is no easy answer to their question. It is similar to finding an apartment or a house. You have to describe what it is that you are looking for. The second most common question I am asked is about scholarships. Paying for a boarding school education is a major concern for most parents. They need to know their options. So, against that backdrop, let's look at a couple of these inquiries together with my answers.
The question: "Hi there would u please suggest me best boarding school in Jakarta??"
My answer: "I am not familiar with private schools in Indonesia. I suggest that you ask the head teacher at a local school for guidance."
A quick Google search seemed to indicate that there are no western-style boarding schools in Indonesia. In any case, I am not familiar with private schools in that part of the world. The other point I would have made if the reader had asked about schools in the U.S. or Canada, is that the best school is always the school which fits your requirements best. That does not necessarily mean that the school you choose is better than any other. It